POYANG
SWOT Analysis
| Strengths potentially positive internal factors | Weaknesses potentially negative internal factors |
| 1.
| Strong
team, very knowledgeable & flexible. | | 2.
| Multiple
products & sources available. | | 3.
| Customer
& service oriented. Always can offer very competitive & innovative products. |
| 4.
| Well
experienced and with very good reputation. |
| 5. | Speedy
& instant in reaction. | | 6. | Easy
to communicate & abundant in e-information. |
|
| 1.
| In
people service business, but limited to get enough capable people. |
| 2.
| Business
is up-and-down with customers. | | 3.
| Not
so good to play political game with some customers & suppliers. |
| 4. | Need
more global sourcing & local touch. | |
| Opportunities: potentially positive external factors |
Threats: potentially negative external factors |
| 1.
| Old
customers always introduce new business & new customers. |
| 2.
| Grow
together with existing customers. | | 3.
| More
and more strong supports from many suppliers in Taiwan & China. |
|
| 1.
| Very
keen competition. | | 2.
| Greatly
affected by customer changes. | | 3.
| Must
follow business cycle & market shift. | |
A
SWOT analysis is a method for describing your business (or your business proposition)
in terms of those factors that have the most impact.
Essentially
you nominate the Strengths and Weaknesses of
the business (its internal resources and capabilities), then you identify the
Opportunities and Threats it faces (factors
external to the organisation).
This
is an easy, understandable way of identifying key issues and communicating them
to others. And to make things even simpler to grasp, the typical SWOT analysis
is done on a four-cell grid: